“We literally burned CDs on our own computers and printed the labels on bubble jets,” Morris said. As online sales picked up the team was able to expand, and it’s been onward and upward ever since.
Morris credits the innovative designs of the company’s games largely to their focus on creativity. “At the core of our business is the desire to retain creative freedom,” he said. As a result, Introversion engages in extended periods of what Morris calls “creative jamming.”
Initial concepts are at the forefront of their creative drive. Morris explained that they can experiment for as long as two years with ideas before they feel ready to move on to content production.
Once the decision to move on to production is made, Morris said Delay has mastered the art of working in 2-week “sprints.” Each “sprint” is thoroughly planned out in advance with attainable goals in one very focused aspect of the evolving game. Morris called the system a “tight feedback loop between design and implementation” that can be difficult to manage but results in very good games.
Morris said that Subversion, a PC game based around the concept of heists, is the next big focus for Introversion. The company is also working on adapting it’s title “DEFCON” for the Playstation Network, but both projects are in the early stages of their evolution, and little more could be said about them.
Keep an eye on Subversion and on Introversion Software in general if you’re the kind of gamer who likes creativity, innovation, rich gameplay, America and freedom. You won’t be disappointed, and the terrorists won’t win.